I once helped a groom who insisted on buying a "flawless diamond with a certificate." In his mind, only flawless was beautiful. He also thought a certificate was for the sole purpose of guarding against 'blood diamonds.' He could not have been further from the truth.
Like many grooms-to-be, he and his girlfriend had read numerous online articles explaining the 4cs's of diamonds. They felt they had a good grasp on the what all the diamond 4Cs represented and what they wanted. Unfortunately, despite the wealth of information available, no one was telling them that there are lots of beautiful 'flawed' stones or how to balance diamond qualities with his budget. It left him feeling like anything other than a perfect diamond would be sub par. I say that just because perfection exists, it doesn't mean that it's the only answer.
Instead of explaining the Diamond 4Cs again, I want this blog to debunk some of these diamond buying myths to give you a better understanding of how to buy diamonds. Likewise, I hope this knowledge will help alleviate some of your stress so you can find a beautiful diamond that she will love and you can afford.
#1 Diamond Buying Myths Debunked: Flawed Can Be Beautiful
Yes, that's correct! You DO NOT have to buy a flawless diamond to have a beautiful stone. When diamonds are graded they are done so under extreme magnification, GIA (Gemological Institute of America) uses 10x magnification. That means they are graded at a magnification far greater than the human eye can see; even a trained gemologist would struggle (that's why they use a loupe). The truth is, that all you need is what is considered an 'eye clean' stone. That means that you can not see color, cut, or clarity issues with the naked eye.
Fun Fact: Some people pay a fortune for laser inscribed diamonds, when in fact, nature has already done that for you. Your diamond's inclusions distinguish it from all other stones. Granted, it may not hold up in a court of law, but maybe 'flaws' are just wonderful and unique characteristics to be admired!
#2 Diamond Buying Myths Debunked: Yes, There Is A Big Price Difference
Working in bridal, I hear lots of questions. When it comes to diamonds, sometimes people will ask me:
To answer the first question, "why are diamonds so expensive?" I would start by asking, if you have ever truly considered how rare it is that diamonds even exist? First, they had to survive for up to 3.2 billion years without being destroyed. Second, they were formed during some of the most vile and extreme conditions our planet has ever experienced. Third, they most likely had a violent journey to the surface of the earth. Fourth, they had to be mined without any harm being inflicted. Fifth, each stone's facets had to be cut with painstaking accuracy at precise angles to bring out the stone's inherent qualities. Not only is it a miracle that they exist to begin with, but that they survived long enough to adorn your upcoming engagement ring. One thing is for certain, rare is expensive!
• Link: Shop For Engagement Rings
Now, if you are wondering "why are they priced so differently?" or "how come that diamond costs so much more?" then I would remind you how many factors go into grading each stone. Color, Cut, Clarity, and Carat can all have dramatic affects on the look and, consequently, the price of the stone. With so many moving parts, it's no wonder there will be dramatic, and justified, ranges in price. The good news is that with all the possible variations there will surely exist a stone that is perfect for her.
#3 Diamond Buying Myths Debunked: Certificates Are For Quality
Contrary to what you may think, diamond certificates are NOT for identifying the source of the diamond. Rather, diamond certificates guarantee the quality by documenting and grading the stone's characteristics.
• Free Guide: Practical Guide To The 4Cs of Diamonds
I always recommend buying a diamond with a legitimate diamond certificate. At Bella's, all diamonds come with a GIA grading report. While there are many grading laboratories, GIA not only invented the 4C's but also came up with grading standards used worldwide.
#4 Diamond Buying Myths Debunked: Avoiding Blood Diamonds Is Easy
Making sure you purchase a conflict free diamond is important. It save lives! Plus, it's easier than you think. You do not need a costly certificate; all you need to do is look for a Kimberly Process statement to make sure that your diamond is not what is called a "conflict diamond" or "blood diamond." Here is the statement on my website. You can read more about the Kimberly Process here.
#5 Diamond Buying Myths Debunked: Adjectives Can Be Deceiving
When it comes to grading, stick with the official diamond 4C's language to ensure you receive a beautiful stone. If anyone tries giving you a description that includes pretty language like "clarity enhanced" or "fracture filled" turn around and run away! Legitimate diamond sources depend on their reputation, and a diamond that has been tampered with is not good! Avoid these diamonds at all cost.
For more helpful diamond buying advice, download our 4C's of Diamonds guide. It's helpful, easy to understand, and will turn you into a diamond buying pro!
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